“Pamphlets With QR Code”: Covid-Hit Candidate’s “Hyperdigital” Campaign

Santhosh Babu’s marketing campaign group has adopted an modern technique.


A candidate from Kamal Haasan’s Makkal Needhi Maiam in Tamil Nadu has been working a “hyperdigital” election marketing campaign after he contracted the coronavirus earlier this month. Under dwelling quarantine, Dr Santhosh Babu, who’s contesting Chennai’s Velachery seat, is making full use of expertise as he will get his message throughout to voters utilizing laptops, cellphones, volunteers, PowerPoint displays and pamphlets with QR codes.

Mr Babu, who had spent eight days in hospital, stays on-line for over 12 hours day-after-day.

“I had a severe headache the day I filed my nomination papers and subsequently tested positive. After two days, my wife also tested positive. So, we spent 8 days in a hospital,” Mr Babu, a former IAS officer, mentioned.

“Unfortunate for me, I am not able to meet up with my voters. So, we are trying the second-best way possible, that is digital campaign, which obviously cannot replace a physical campaign,” he added.  

Mr Babu’s marketing campaign group has adopted an modern technique. A group of just about 200 volunteers, armed with devices and the Internet, are assembly folks and looking for votes on his behalf. He listens to the grievances of individuals of the constituency by way of video and cellphone calls.

Santhosh Babu interacts with voters by way of cellphone

People discuss roads, flyovers, connectivity, sanitation, water provide utilizing devices; Mr Babu listens and responds.

“We will vote for you… we have a water problem, so please solve that once you are elected. That is our only expectation from you,” a voter advised Mr Babu.   

One group of girls mentioned they might vote for him since they’re the followers of actor-politician Kamal Haasan.  

“My teams are out there distributing pamphlets that have QR codes that link to my personal website or Velachery website created along with my friends in the UK. We are the only ones to present detailed plans, ward wise. We also go live on Facebook, Instagram etc… we keep talking to people… close to 12 hours, I am online, connecting, sending WhatApp messages, creating content,” he says.  

Volunteers additionally make PowerPoint displays to voters.  

Mr Babu, a former IAS officer, used to work because the principal secretary, in-charge of Tamil Nadu’s Information-Technology division. He is the mind behind the predictive governance and paperless administration proposed by Mr Haasan’s celebration.  

“I have not worked in Velachery, but I showcase the work I have done in my 25 years in government,” he mentioned.  

Mr Haasan has launched a video in his assist, saying Mr Babu had carried out exemplary work as an officer. “When he got sick of corruption in the government, he stepped out,” he mentioned.  

How are folks reacting to this distinctive marketing campaign? “They are a little perplexed initially but then are a little sympathetic and empathetic,” Mr Babu says .

Tamil Nadu will vote in a single section on April 6. Counting will happen on May 2.

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