Now, owned by India’s TVS Motor Company, Norton Motorcycles’ new facility would be the most high-tech and superior manufacturing facility the model has ever had.
British motorbike model Norton Motorcycles, which is owned by India’s TVS Motor Company since April 2020, has now moved to the model’s new headquarters in Solihull, West Midlands, UK. The new facility has opened in March 2021, and is a world-class manufacturing facility “that is designed (initially) for building orders we have for the current product line-up, and then the range of new products that we’ll be launching in the future,” the corporate stated in an announcement. The new Norton headquarters is described as “the most high-tech and advanced production facility” the long-lasting motorbike model has ever had.
“We are in a fantastic position because we have an iconic heritage to work with, alongside the support of TVS Motors with their established reputation, which means we can focus on innovating whilst nurturing the Norton legacy. I’m excited to have a growing team of experts who are passionate about creating a future for Norton that lives up to your highest expectations,” stated Norton Motorcycles CEO John Russell.
Norton Motorcycles intend to be totally purposeful on the new facility by the tip of March 2021. The new Solihull facility would be the central hub for all Norton exercise, from the showroom and gross sales flooring, to design and engineering, and the advertising and assist groups. According to Norton, the brand new facility has invested in brand-new, cutting-edge gear for the expert manufacturing crew to start manufacturing “the best Norton motorcycles in history.”
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While Norton Motorcycles will give attention to honouring buyer orders which had been taken earlier than TVS acquired the model, that’s only the start of the model’s operations. Norton has filed trademark functions for a number of new names, presumably for use in a spread of recent motorbike fashions which can be launched within the close to future. The names filed within the trademark functions are taken from Norton’s illustrious historical past, and embody ‘Norton Electra’, ‘Norton Fastback’, ‘Norton Navigator’, ‘Norton Nomad’, ‘Norton Ranger’ and ‘Combat’. Clearly, the subsequent 5 years in Norton’s trendy historical past can be fascinating to look at, the place this iconic British motorbike model heads into, within the international motorcycling trade.
In April 2020, when the COVID-19 pandemic hit the world, TVS Motor Company acquired Norton Motorcycles in an all-cash deal of GBP 16 million (round ₹ 153 crore), saving the beleaguered British motorbike model from imminent collapse. Immediately after TVS Motor Company’s acquisition, Norton Motorcycles began increasing its workforce, in addition to making some optimistic bulletins, to satisfy standing orders of shoppers which the brand new administration was not legally certain to honour. With Norton now transferring to a brand new, state-of-the-art manufacturing facility and strategic headquarters, one other model new chapter within the British motorbike model’s historical past is about to start.