Cinema halls in India have been hit arduous when the pandemic first hit the nation in 2020. They have been the primary to fully shut down when there was a pointy rise within the variety of COVID-19 circumstances in India a 12 months in the past. Now with the nation seeing a second wave of COVID-19 circumstances, issues look gloomy for the enterprise of theatres throughout the nation. Earlier this 12 months, filmmakers and theatre house owners seemed hopeful when there was a dip within the circumstances and filmmakers had even introduced theatrical launch for his or her initiatives. However, trying on the present state of affairs, movie releases have been pushed as soon as once more bringing again the query on the way forward for cinema halls.
Bhushan Kumar led T-Series is without doubt one of the greatest manufacturing homes within the nation and within the coming two years the label has 30-35 movies set for launch. While OTT has gained prominence over the previous 12 months within the short-term absence of theatres, Bhushan Kumar feels that theatres can’t be uncared for and wishes a lift by filmmakers themselves. “We definitely need support from the theatres. OTT is a very good platform that also gives you a very big reach. There are some films that we have made for direct OTT releases and have released some films on OTT and will be releasing some in the future as well. But there are films that need to come into theatres,” he mentioned in an unique dialog with Bollywood Hungama.
“This time we have decided that we will not think about ourselves alone. We won’t be like we have released 3-4 films of ours on OTT and earned a reasonable profit which we otherwise earn through theatres and be done with it. We found it (theatrical release) risky and therefore adopted that route. But if there are films which can have a theatrical release then the risk free OTT route should be avoided. But nobody does that for a long run.” he added.
“So I decided we will think long term. Like we might bear the loss of Rs. 10-20 crores for a big film like Mumbai Saga and for films like Saina we will bear a loss of Rs. 3-4 cr. Let me invest these 20-30 crores by bringing films into the theatres and get that kind of habit back,” Bhushan Kumar mentioned explaining his long run plan in getting theatres working.
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